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Back on November 1st, 2006 I wrote a post called ‘The State of Politics on the Web’. Essentially it was about how the web is changing politics and how campaigns are run using new media (social media) tactics and viral marketing.

Now if you take my analysis to the next step you get a web application that tracks this phenomenon. In comes techPresident - a way to track “how the candidates are using the web, and how the web is using them”. It is, “a new group blog that covers how the 2008 presidential candidates are using the web, and vice versa, how content generated by voters is affecting the campaign.”

Blogging and podcasting boomed in the last election with citizen journalists tracking the campaign with as much passion as traditional journalists. But this time around with the popularity of social networks and WOMM (Word of Mouth Marketing) the web will become an essential tool.

From techPresident:

“The 2008 election will be the first where the Internet will play a central role, not only in terms of how the campaigns use technology, but also in how voter-generated content affects its course. TechPresident.com plans to track all these changes in real-time, covering everything from campaign websites, online advertising and email lists to the postings on YouTube and who’s got the fastest growing group of friends on MySpace.”

Tags: Election 2008, Presidential Campaign, New Media, Social Media

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