I’ve written about what I call “Extreme Localized Advertising” before and it appears now the market is ready. According to a recent sutdy from Forrester Research 79 percent of consumers find the idea of mobile marketing annoying. Aside from initial annoyance consumers are open-minded as long as the information is useful.
“Broader mobile data adoption is finally providing marketers with a real opportunity to reach customers, particularly the young and socially connected,” said Forrester Research Principal Analyst and co-author of the report Charles S. Golvin. “But marketers must adopt a more nuanced campaign approach in order to reach these consumers due to the highly personal and intrusive nature of the mobile medium.”
The future of mobile marketing is based on a permission marketing model. If the customer asks for information give it to them. In the case of mobile marketing, or Extreme Localized Advertising, you deliver the message when the consumer is in front of your store or down the block.
Check out this video from MyClick, a mobile marketing company. It’s a great demonstration of how mobile marketing can work using the permission marketing model.
(If your interested in videos like this for your company to put on the web, we can help.
Also watch this interview with MyClick’s CEO.
Tags: Marketing, Mobile Marketing, Permission Marketing, Advertising
(image from www.thomevincent.com)
Related posts:
- Some Mobile Internet Stats ABI research released survey data (n=1,000 US consumers) that show...
- Extreme Localized Advertising I love the idea of localized advertising / marketing. Obviously...
- Getting Ready for 3.0 I stumbled upon the Wikipedia entry for Web 3.0 yesterday,...
- Five Big Online Marketing Mistakes – Part 1 Online marketing appears to be easy: build a website, purchase...
- AdWords Mobile Targeting By Device and Carrier via adwords.blogspot.com If you are doing mobile advertising this is...
{ 1 trackback }