After a short holiday hiatus I am back. It wasn’t a complete work hiatus, more of a blogging hiatus. I’ve worked on several sites and apps that we will be launching soon. And I’ve also got to catch up on some reading.
I finally got a chance to jump into Seth Godin’s latest book – Small is the New Big. I love how he writes the book like an old mystery book I read as a kid where you had to jump to different pages based on what you think happened. In the same sense Seth writes the book to cater to how you want to read it.
There are two things I’ve taken from this book thus far that seem relevant to me, and you. Both are encapsulated in a single post from Seth’s blog in November 2005.
This is why you and I are able to succeed in the world of Google and Microsoft:
The cost of inventing, prototyping, manufacturing and especially advertising a new thing, concept, service or organization is a tiny fraction of what it used to be. In some industries, you can do it for 1% of what it used to cost.
And my favorite, which pertains to me right now:
The bet isn’t the scary one that involves all your money or your full-time job. The bet is the scary one that involves intellectual risks and going way outside your safety zone to see what happens when you disrupt the status quo.
I would like to send the latter quote to every executive and entrepreneur in Iowa. The safety zone is where the status quo runs rampant and innovation is subdued. Disrupt. Take Risks.
Tags: Seth Godin, Small is the New Big, Iowa, Business
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