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Why did Steve Jobs choose Cingular? Here’s 10 reasons (no specific order)

1. On-Demand Mobile TV - Cartoon Network, CNN, Adult Swim, ESPN, Fox

2. Exclusive Disney Deal (well, Jobs does own half of disney)

3. HBO deal - Sopranos, Curb Your Enthusiasm, HBO Family Mobile

4. MySpace Deal

5. Sports - Exclusive deals with ESPN, Fox Sports, and FUEL

6. 50 million subscribers, #1 Wireless Carrier

7. Cingular Music Service (most likely will shift to iTunes)

8. Cingular has deals with record companies

9. Cingular’s 3G Data Network

10. Cingular already has podcasting services

Many people are unhappy with the exclusivity of Apple’s iPhone and Cingular Wireless. But, it’s nothing new. The Motorola Q is available only on Verizon (which I about switched from Cingular for). But the important thing is content. Apple, with its consumer electronics goals, is essentially in the content delivery business. They provide the means to get and enjoy content and that is where most of their money is made. Partnering with a wireless provider who already ‘gets it’ is a natural solution for their entrance into the mobile phone and computing foray.

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