Why did Steve Jobs choose Cingular? Here’s 10 reasons (no specific order)
1. On-Demand Mobile TV – Cartoon Network, CNN, Adult Swim, ESPN, Fox
2. Exclusive Disney Deal (well, Jobs does own half of disney)
3. HBO deal – Sopranos, Curb Your Enthusiasm, HBO Family Mobile
4. MySpace Deal
5. Sports – Exclusive deals with ESPN, Fox Sports, and FUEL
6. 50 million subscribers, #1 Wireless Carrier
7. Cingular Music Service (most likely will shift to iTunes)
8. Cingular has deals with record companies
10. Cingular already has podcasting services
Many people are unhappy with the exclusivity of Apple’s iPhone and Cingular Wireless. But, it’s nothing new. The Motorola Q is available only on Verizon (which I about switched from Cingular for). But the important thing is content. Apple, with its consumer electronics goals, is essentially in the content delivery business. They provide the means to get and enjoy content and that is where most of their money is made. Partnering with a wireless provider who already ‘gets it’ is a natural solution for their entrance into the mobile phone and computing foray.
Tags: Cingular, iPhone, Apple, Mobile
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{ 2 comments… read them below or add one }
Yeah I don’t understand all of the complaints about Apple choosing Cingular. I think it was a smart move, and people should know that Jobs kind of knows what he’s doing.
Didn’t bother me at all, though I do need to figure out how to get out of my Verizon contract a little early!
Cingular has a well-deserved reputation for notoriously bad, infamously terrible, inexcusably awful customer service in parity with Apple’s glowing reputation for excellent customer service.
Cingular may have the largest network but they have the slowest one and many reports say they have the most problems, as well.