Business 2.0′s recent publication featured a section called ‘How to Succeed in 2007‘ which contained insights from some of the smartest people out there today. I haven’t got through all 50 but one of them so far has stuck out and will hopefully stick with me for some time.
“Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength. [...] Most people always try to fix the product, which is a good thing. But brilliant marketing is taking the product you have and figuring out the right positioning.”
Read the full excerpt here.
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I read through the 50 in my downtime at work, and they are really motivating. Good find.
I know most of them are great. There are a few additional ones I will be posting on.
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