Reed Hastings on Success

29 Nov

Posted by Andy Brudtkuhl under Business

Business 2.0’s recent publication featured a section called ‘How to Succeed in 2007‘ which contained insights from some of the smartest people out there today. I haven’t got through all 50 but one of them so far has stuck out and will hopefully stick with me for some time.

Reed Hastings, CEO of Netflix

“Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength. [...] Most people always try to fix the product, which is a good thing. But brilliant marketing is taking the product you have and figuring out the right positioning.”

Read the full excerpt here.

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3 Responses

J Phill

November 30th, 2006 at 6:33 pm
1

I read through the 50 in my downtime at work, and they are really motivating. Good find.
Andy Brudtkuhl

December 8th, 2006 at 7:58 am
2

I know most of them are great. There are a few additional ones I will be posting on.
Get A New Browser » Blog Archive » Jeff Hicks - Making Your Brand Part of the Conversation

December 20th, 2006 at 10:53 am
3

[...] A couple weeks I wrote about a feature in Business 2.0 called ‘How to Succeed in 2007‘. I shared Reed Hasting’s quote from the article. I got around to reading the rest of them and noticed a segment from Jeff Hicks, President and CEO of Crispin Porter & Bogusky - perhaps the best marketing / advertising agency around. I recently got a hold of their employee handbook, and it is quite the read. There are many things people outside CPG can learn and gather from this, including this great sentence: “To be successful, we have to approach every single day like it will be our defining moment. Because that is the reality.” [...]