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Reed Hastings on Success

Business 2.0’s recent publication featured a section called ‘How to Succeed in 2007‘ which contained insights from some of the smartest people out there today. I haven’t got through all 50 but one of them so far has stuck out and will hopefully stick with me for some time.
Reed Hastings, CEO of Netflix
“Truly brilliant marketing [...]

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Living Uninstalled

As you may know one of my technological passions is Software as a Service (SaaS). I’ve written about it a lot and have deciphered the differences between commonly interchnaged terms like Service Oriented Architecture (SOA) and Web 2.0.
I read numerous blogs (listed at bottom) about SaaS at all levels of business and consumer services. It’s [...]

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Des Moines and Viral Marketing

I hate ‘buzz’. You may have read many posts from me about how much I dread reading about buzzworthy topics and what not. I consider myself on the cusp of early adoption of information, especially being in Iowa.
The biggest problem with buzz is that often times people run with and idea or concept without really [...]

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ChangeThis - The Bootstrapper’s Bible

If you haven’t got into ChangeThis yet, I think you should. It’s an almagamation of ‘arguments’ formed into ‘manifestos’.
From their site:

ChangeThis doesn’t publish e-books or manuscripts or manuals. Instead, we facilitate the spread of thoughtful arguments…arguments we call manifestos.
A manifesto is a five-, ten- or twenty-page PDF file that makes a case. It outlines in [...]

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Are Choices Bad?

I recently read an article from Joel Spolsky called, “Choices = Headaches“, where he claims the more choices the user has the less usable the software is. At the heart of his argument is this: the more choices a user has, the more confused they get. Essentially for each choice added, the likelihood of each [...]

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