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As I noted, Yahoo! is in the content production business and continues to perpetuate my theory after announcing Yahoo! Publisher Network. The Publisher Network provides you many tools to help enhance your website, including:

• Yahoo Search Builder
• Y!Q Search - great new product from the Yahoo Search Team
• Badges from all Yahoo’s social media services
• Social Media Tools
• Podcasting Tools

They’ve revamped their Search Marketing efforts and launched a couple great blogs - YPN and Yahoo! Search Marketing.

I love the direction Yahoo! is taking which gives them a giant footprint in Web 2.0 and social media.

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