As I noted, Yahoo! is in the content production business and continues to perpetuate my theory after announcing Yahoo! Publisher Network. The Publisher Network provides you many tools to help enhance your website, including:
- Yahoo Search Builder
- Y!Q Search - great new product from the Yahoo Search Team
- Badges from all Yahoo’s social media services
- Social Media Tools
- Podcasting Tools
They’ve revamped their Search Marketing efforts and launched a couple great blogs - YPN and Yahoo! Search Marketing.
I love the direction Yahoo! is taking which gives them a giant footprint in Web 2.0 and social media.
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