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If you are reading this there’s a really good chance you know who and what CNET is. They have been providing technology and internet news and reviews for years. They have been into podcasting for awhile, including one of my favorite podcasts. Recently they launched CNET TV which is essentially a very well produced video blog. It is your favorite tech news and reviews in video form.

But they fail on a few aspects that should not go unnoticed by other networks entering this type of media and video syndication. After watching a video including Steve Ballmer discussing the Zune I wanted to share it with a friend. Unfortunately - this is nearly impossible. The URL is masked so I couldn’t send the URL via IM like I do when I want to quickly share a YouTube video. There is no ‘Blog This’ option. There is no ‘Email This’ option. In order for my friend to view the video I have to say, “Go to CnetTV.com. Click on the tech news channel. Then scroll to page 5 of the shows and click Ballmer talks about the Zune.” That’s ridiculous. It’s anti-viral.

Every other feature requires registration. At least they syndicate via RSS.

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