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Viral Marketing is getting, well, viral amongst the business world. It is a trend that has paralleled the rise of social networks and online communities, as these are the primary vehicles driving the trend. Although everyone wants to be viral many do not realize that you must have the proper foundation to be viral. The first step, I think, is not to have a hidden brand. By this I mean your brand should be visible on the edge, in social networks, in blogs, in directories, and search engines. Seth Godin recently wrote a very succinct post on this entitled, ‘What do I find?‘:

“When I type your brand or your name into youtube, what do I find?

What about technorati? or flickr?

You can fix all three of these things today. It’s easy to worry about Google rankings, but hard to change them. Now, though, there are dozens of horizontal search tools that you can populate yourself. They’re not hiding. Are you?” - Seth Godin, What do I find?

It’s hard to be viral if no one notices you. For additional information, check out Karl Long’s recent entry:

“Clearly marketers are trying out viral marketing with with varying degrees of success, and more often than not these forays end in failure. I don’t think these failures come from marketers not being smart, lack of investment, or bad execution, I think it comes from thinking like a marketer. What I mean by that is traditional marketing theory and methods developed over the last 50 years are antithetical to Viral Marketing.”

3 Rules for Managing Viral Marketing: What Every CMO Needs To Know | Marketing Profs Daily Fix Blog

technorati tags:viral marketing, marketing

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