Om Malik has a good post today about a startup called Coghead. Coghead is the Ning for enterprise applications. I have disccusssed many times the adoption of ‘web 2.0′ style applications and development at the enterprise level.
Essentially what Coghead aims to do is to give the power of application development to the business analyst and project manager, alleviating the need for outsourcing or hiring those pesky developers (wait, I still need a job).
Will they be successful? I doubt it. If anyone can break the seal at the enterprise level for a push to SaaS than it will be Google. If anything Coghead is aiming at the wrong market. With experience building large web applications I do not think an applcation can build another application to the extent and customization an enterprise demands.
I think Coghead has a better chance at targeting the small business, who cannot afford outsourced application development. But, I’ve been wrong before — we’ll see. Be a Microsoft Access / Excel replacement — not an enterprise web developer replacement.
technorati tags:coghead, web2.0, enterprise, software, tools
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