Comments on: An Ad I Hate http://getanewbrowser.com/2006/07/an-ad-i-hate/ analyzing the business and technology of the web Fri, 05 Dec 2008 12:12:08 +0000 http://wordpress.org/?v=2.5.1 By: Andy Brudtkuhl http://getanewbrowser.com/2006/07/an-ad-i-hate/#comment-661 Andy Brudtkuhl Mon, 17 Jul 2006 15:29:00 +0000 http://getanewbrowser.com/2006/07/an-ad-i-hate/#comment-661 They did just make it silly. They also play it way too much. I am starting to cringe every time I hear it. I like your comment - 'Putting a block of ice next to a product doesn't make it cool'. Excellent point. They did just make it silly. They also play it way too much. I am starting to cringe every time I hear it.

I like your comment - ‘Putting a block of ice next to a product doesn’t make it cool’. Excellent point.

]]> By: Amos http://getanewbrowser.com/2006/07/an-ad-i-hate/#comment-658 Amos Mon, 17 Jul 2006 13:59:56 +0000 http://getanewbrowser.com/2006/07/an-ad-i-hate/#comment-658 Yeah, the commercial sucks in every respect. It's a bad idea to begin with as you point out but then they butcher it further by making it silly. At least do something creative. Putting a block of ice next to a product doesn't make it cool. As a side note, I currently live in Birmingham so I have a soft spot for Taylor and have to believe he knew it sucked. It was contractual. That's my hope at least. Yeah, the commercial sucks in every respect. It’s a bad idea to begin with as you point out but then they butcher it further by making it silly. At least do something creative. Putting a block of ice next to a product doesn’t make it cool.

As a side note, I currently live in Birmingham so I have a soft spot for Taylor and have to believe he knew it sucked. It was contractual. That’s my hope at least.

]]> By: Andy Brudtkuhl http://getanewbrowser.com/2006/07/an-ad-i-hate/#comment-586 Andy Brudtkuhl Mon, 10 Jul 2006 18:44:27 +0000 http://getanewbrowser.com/2006/07/an-ad-i-hate/#comment-586 Toyota is king and it was also a big risk creating Scion. Much the same risk VW is currently undertaking reinventing the Rabbit. Should be interesting to watch how they re-create a now vintage brand. Lucky they have Crispin Porter + Bogusky on their side doing the marketing/advertising. Toyota is king and it was also a big risk creating Scion. Much the same risk VW is currently undertaking reinventing the Rabbit. Should be interesting to watch how they re-create a now vintage brand. Lucky they have Crispin Porter + Bogusky on their side doing the marketing/advertising.

]]> By: Brian Kaldenberg http://getanewbrowser.com/2006/07/an-ad-i-hate/#comment-573 Brian Kaldenberg Sun, 09 Jul 2006 19:02:27 +0000 http://getanewbrowser.com/2006/07/an-ad-i-hate/#comment-573 Good comments. Toyota is taking over the America market. Good comments. Toyota is taking over the America market.

]]> By: Michael Wagner http://getanewbrowser.com/2006/07/an-ad-i-hate/#comment-556 Michael Wagner Sat, 08 Jul 2006 03:33:06 +0000 http://getanewbrowser.com/2006/07/an-ad-i-hate/#comment-556 One loud amen from me Andy! Ford needs to learn that advertising cannot help your brand. More advertising might create awareness but it has been a long time since awareness ever turned into positive business. Everyone is "aware" of cancer but no one wants it. Same with this old school approach from a company that desperately needs some new school thinking. The Scion is one of my favorite examples when I present and I have posted on it - the bottomline to the Scion story - it took some courage, especially with the xB. Thanks for enlarging the conversation! One loud amen from me Andy!

Ford needs to learn that advertising cannot help your brand. More advertising might create awareness but it has been a long time since awareness ever turned into positive business. Everyone is “aware” of cancer but no one wants it. Same with this old school approach from a company that desperately needs some new school thinking.

The Scion is one of my favorite examples when I present and I have posted on it - the bottomline to the Scion story - it took some courage, especially with the xB.

Thanks for enlarging the conversation!

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