Ted Mininni at Marketing Profs just wrote an article about the application of left and right brain thinking to that of business management. The idea is that a traditional b-school grad is more often than not a left brainer which then means most MBA grads are as well. So creative strategy is often lacking in the corporate world because a bunch of left brainers are running the show. It’s the same idea behind Left and Right Design.

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“This caps a notable trend in new business thought and one well worth exploring. Business has sought out left brainers — i.e., MBA’s schooled in analytics, metrics and use of logic — for so long, that’s it elating for those of us who are right brainers — i.e., innovators and creative problem solvers — to witness this evolution in thinking that finally seems to endorse and appreciate our skill sets.”

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“This is just the beginning of a new trend to imbue future design and business leaders in design thinking and strategy. The premise: if our business leaders are expected to become creative thinkers, problem solvers and innovators to keep their companies ahead of ever-intensifying global competition, won’t an understanding of design (problem solving) processes serve them well?”

Left Brain—Right Brain? | Marketing Profs Daily Fix Blog

tags: business, management