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John Battelle says Google is a portal. I believe him.

But regardless of their product direction they are a media company. What is media? Content Delivery. What is a portal? Content delivery. What is a portal not? A billion dollar revenue generating business model.
But there’s more to being a media company than being portal, even though John says, “That, my friends, is a portal. It’s a version 2.0 portal, but it’s a portal.” Thanks for the versioning John … not enough of that going around (sarcasm).

Regardless a portal’s business model is ad-laden content and service aggregation — a very played model. Google’s model is different. It’s using a portal, true, but for the localization of its own network of advertisements and the delivery of user-determined content and services.

John, that’s a media company. You said it yourself in your book.

John Battelle’s Searchblog: And We Thought It Would Never Come

tags: google, web, technology, media

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