John Battelle says Google is a portal. I believe him.
But regardless of their product direction they are a media company. What is media? Content Delivery. What is a portal? Content delivery. What is a portal not? A billion dollar revenue generating business model.
But there’s more to being a media company than being portal, even though John says, “That, my friends, is a portal. It’s a version 2.0 portal, but it’s a portal.” Thanks for the versioning John … not enough of that going around (sarcasm).
Regardless a portal’s business model is ad-laden content and service aggregation — a very played model. Google’s model is different. It’s using a portal, true, but for the localization of its own network of advertisements and the delivery of user-determined content and services.
John, that’s a media company. You said it yourself in your book.
John Battelle’s Searchblog: And We Thought It Would Never Come
tags: google, web, technology, media
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{ 2 comments… read them below or add one }
Hallo Andy,
Thanks for the statement above: I can hear your voice in it. This is always nice and no always so in the web.
Viewing the web as one extaordinary option for peace and fostering contructive communication, I am just now setting up for a project ‘One Humanity’.
Moving around in the web is still a bit puzzling. Any suggestions on how to get the project public and find participants?
Greetings,
Christine
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