Online marketing appears to be easy: build a website, purchase some keywords on Google or Yahoo, and then sit back and watch people flock to your website to buy your products or services. In reality, it rarely works that easily.
Just about every mistake made on the web derives from the belief that designing a website, [...]

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I am a big fan of real life software — web services and desktop software that make something in my life easier. These are things that help in real life situations. For example, 37Signal’s Ta-Da List does one thing simply that helps me everyday. Real life software generally does one thing well and solves a [...]

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Unless you’ve been hiding out you are fully aware of the impact online social networks have had across the board. These networks have gained validity as big media adopts the models in order to cash in on high dollar ad networking. Obviously the biggest of these networks are places such as MySpace, Facebook, and MSN [...]

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What is the best way to present a site design to a client? I have no idea. The way (at least in my mind) that most design shops do this is by presenting the client with a photoshop mockup of how their site’s design will layout on screen.
Is this a good thing? [...]

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An old classic brought to life…
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How the customer explained it

How the project leader understood it

How the engineer designed it

How the programmer wrote it

How the sales executive described it

How the project was documented

What operations installed

How the customer was billed

How the helpdesk supported it

What the customer really needed
tags: business, management, communication

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