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Move over Web 2.0, Web 3.0 is knocking on the door. It’s going to barge in and use you as its floormat to become the buzziest of terms.

Okay, the idea is cool and all and it’s a great extension of Web 2.0 architecture. But, please, please come up with something better than ‘Web 3.0′. We’re all clever people.

As I said the idea is merely an extension of Web 2.0 architecutre meaning that Web 3.0 takes over where Web 2.0 leaves off. So, why not Web 2.1? I don’t know. Apparently I do not have the power to create naming conventions. Regardless it adds layers such as API, Aggregation, and Delivery (which I think are all products of Web 2.0). Anyway, I put together a graph of my interpretations of the analysis.

To explain, Web 1.0 is all about retrieval. It is the base platform (HTTP protocol) that provides the distribution of content. Web 2.0 championed in the idea of a read / write situation where the community and the publishers are producing content. Web 2.0 created a two way interactive environment. In my mind this ‘Web 3.0′ model applies to companies currently in tact, a la Megite, Memeorandum, and Edgeio. It deals with the extension of the software as a service model into the software as a platform model.

As Jeffery Zeldman said in his excellent post, ‘Web 3.0‘, “As for me, I?m cutting out the middleman and jumping right to Web 3.0. Why wait?”. I’m in.

Phil Wainright is all over it.

Photostream

? Web 3.0 at Spark in Las Vegas | Software as services | ZDNet.com

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