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We live in an information society. We want relevant information and we want it fast. Google saw this social trend coming and has revolutionized the way we search for and gather information. The search engine giant has done such a remarkable job that the word “Google” is often used as a verb.

But have businesses fully adapted with this Google revolution? You’d be surprised how many companies have neglected to jump on board, and to be honest, that’s about as stupid as inviting Dick Chaney to your next quail shoot. Google Adwords (pay-per-click advertising) has changed the landscape for which marketing/advertising is conducted. It’s easy: 1) People search for products and services on Google, 2) You set up an Adwords account and start showing up when people search for keywords related to your product or service, 3) You pay only when someone clicks your link. It’s beautiful because no advertising dollars are wasted on uninterested prospects.

The bottom line is companies that refuse to jump on board with Google Adwords will become extinct. They’ll slowly lose their customer base and die.

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