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In a post in middle November on 37Signals’ blog Signals vs Noise, Jason Fried asked “Have we jumped the shark?”. Jumping the shark is a term to describe something that has passed its peak.

Well it’s safe to say that, at least, 37Signals has yet to jump the referred to shark. Before reading the post in which Jason explains their Business Week debut, I happened upon it while flipping through the recent delivery Monday evening (See for yourself in the March 17, 2006 issue — page 72-73). In an article describing the ‘Speed Demons’ of business, Steve Hamm writes about “How smart companies are creating new products - and whole new business - almost overnight.” Overall it was a pretty good article that spans varying industries and evident examples of how these processes are used in the real world.

The lesson from 37Signals - be simple. If you want more read Getting Real, or at least the post that started it all.

Additionally as interesting is a feature in the latest Wired mag (Wired, 04|2006, page 26) about David Heinemeier Hansson. He’s a partner at 37Signals who is mainly in charge of development and is the brains behind Ruby on Rails, an increasingly popular web development framework. Anyway, Wired claims David as “The hottest hacker on Earth”.

After seeing the second article about them in two days I flipped through my freshly delivered Business 2.0 mag. Unfortunately they did not make it in “Best-Kept Secrets of the world’s best companies”. There’s always next year.

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