If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Now I’ve discussed this before along with my beliefs of Google’s strategy. It looks like Om Malik is jumping on the Richard MacManus Google Office bandwagon.

I still do not think that this is the right move for Google. Granted, it will not cost them much in the long run to operate a web-based office and they sure do have the staff to produce it in a timely matter. But why? To beat Microsoft at their game? They already have beaten Microsoft at their game — making obscene amounts of money.

Om says ‘the valley’ is buzzing about the rumors of a Google purchase of Writely, a popular web based word processor. My question is how Google intends to popularize a web based office? Secondly and most important to Google and its investors, how does Google plan on making money with this service? Granted they can slap AdSense in there but Writely can do the same. But the amount of traffic and thus ad revenue that Writely would produce as a Google product is miniscule in the shadow of search based ad revenue from which Google has made billions from.

Om also shows, with a lackluster graph, the trends Google has taken through its acquisitions as evidence of Google’s seemingly inevitable (in the eyes of the ‘Google Office bandwagon’) foray into the Office space (no pun intended).

I just cannot buy into this idea. I would go into it, but I have already laid my claims in ‘What’s Google’s strategy?’. In summation my point is that Google is creating an application architecture in which they can bundle similar services into a versioned stand alone web application to maximize profitability in a niche advertising market.

Google is not a software company anymore. Microsoft can keep that. Google is an advertising company, and that’s that. We can only guess at this point though so we will have to wait to see what happens. That’s my two cents worth.

GigaOM : ? Google, Writely In Talks?

tags: web, business, technology

If you enjoyed this post, make sure you subscribe to my RSS feed!

Get GetANewBrowser delivered to your inbox