Micro$oft has announced it will be spending $120,000,000 in an advertising campaign to make itself appear to be a small company. This is so ridiculous I do not even think it needs commentary.
A message to Microsoft — To become small in the eyes of consumers you need to try a couple things:
1. Listen to consumers rather than telling them. In this instance, listen to what your consumers want and you will appear smaller. The last thing you should do to appear smaller is tell consumers that you are smaller. You’ve changed nothing.
2. Don’t screw people — Licensing, Validation, Authentication, Activation, Product Keys, Serial Numbers, Updates, Hotfixes, Patches, etc. Provide software and services in an easy manner to help people instead of trying to squeeze every penny out of them.
3. Take the $120M and use it to do the above. We are not ready to listen to a giant telling us they are not a giant.
UPDATE: I thought of a #4 – Use the $120M to rebrand like intel and at&t. Don’t tell us you are different, prove it.
Technorati Tags: business, microsoft
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