You may have noticed the new feed icon/button.

Matt Brett made a set of vector based images here.

A lot of people are adopting this as a new standard. I think it’s great. How many mainstream readers are going to click on a button that says ‘xml’ or ‘rss’. This is a great attempt to move rss syndication into mainstream by making it more usable and natural.

Thanks to the Firefox team for creating it. Thanks to the Internet Explorer team for adopting it in it’s up and coming version and helping to push it mainstream. And thanks to Matt for giving us all some vectors to replace those ugly buttons.

UPDATE: after posting this I saw Matt had created a new site dedicated to the adoption of this standard. Check it out.