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Google’s 2005 Zeitgeist is up. It’s a look back at search trends over the last year. If you are saying to yourself, ‘Who cares?’, than you should read John Battelle’s ‘The Search’. According to John these trends are not simply about who is searching for what on the internet. It’s a magnifying glass view of our culture and is anthropoligical in nature. Anyway, just read the book.

Moving on, do you notice anything different about this page? Google must have actually hired a designer because this site implements a very clean and fluid design that looks much nicer than their drab home page. Maybe it is the fact they are finally using color. Anyway, I noticed this move on the Google Analytics page as well. Again they are using color and traditional navigational elements, both of which seem to be new for Google. The conversion university is another example of their design shift.

This new trend for Google should be interesting to watch.
technorati: google | search | design

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