Amazon’s last minute Christmas brilliance

by tj mapes on December 22, 2005

Just today alone, I have received two seperate e-mails from Amazon.com. Now normally, I would be slamming the page down key to find the unsubscribe option.

Today was different, because like many people I am a late, late, late shopper during the holidays. I still haven’t gotten anything for my family. (Actually I am going get my folks a Flickr photobook)

With my little options, only a couple days from Christmas, I am actually going to buy some e-mail gift cirtificates for my brother and cousin (since I have him for the pool.)

Even though I’ve had some bad experiences with Amazon, I’m left with no choice.

Props to the great marketing. You got me !

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